Have you ever thought about using Instagram in your job search? No, neither had I!
But what a great way to showcase your work to any potential employers or customers.
During a presentation, we were told a story about a barista who was headhunted by another café after they saw photos of the coffees he was making. This was the first time I considered using Instagram as a tool to promote yourself and what you have to offer to potential employers.
If you have something tangible to show, it’s a great (and free) way to get yourself out there. The most obvious are artists or people in creative roles. However, you could be showcasing beer that you have brewed or animals that you look after in your volunteer role. Think outside the box as to the pictures you could take to show off your skills but also a bit of your personality. It can give any potential employers the opportunity to see what you are like as a person and what you are passionate about through the photos you post.
If you want to make the most of your Instagram account for profiling your work:
- Make sure your profile is on public so that people can actually see it! Make sure what you are posting is suitable for the whole world to see. A photo of you partying on the weekend in amongst photos showcasing your knowledge of conservation probably isn’t the best look!
- Consider setting up a separate ‘professional’ Instagram account. Use it specifically for showcasing your work.
- Follow companies you are interested in working for. These will show on your profile and you’ll find the company may also start following you back.
- Follow others in your area. Instagram can be a great way to gain inspiration for your work and to keep up to date with what others in your field are doing. It could also provide a platform for networking and collaboration.
- Think about how often you post. It’s important to post enough to show that you are active but not so much that you are clogging your followers news feed!!
- Consider your current employer. Remember they can also see your public profile. Make sure you have the appropriate permissions to post any images.
As well as profiling your own talents, Instagram is a great way to do some research to find the more ‘fun’ side of a potential employer. If you could drop it into your interview about their ‘Wing Wednesday’ or monthly birthday celebration, it gives you an opportunity to bond with the interviewer, but also to show them that you would fit in with their culture. Most companies are on Instagram now, so it’s a perfect opportunity to find out some information you wouldn’t find on their website!
Written by our social media guru, Tracey. If you’d like assistance with incorporating social media in your job search, make an appointment with Tracey or book in to her Becoming a Standout Applicant workshop.