You’ve probably all heard of the elevator pitch, but have you ever thought about what you would really say if you were in the elevator with your CEO? Would you be too nervous and look at your feet? Would you make polite chit-chat? Or would you say something that would make an impact?
A university colleague of mine was working in administration at a company and was interested in moving up into a Finance role. One morning he was faced with the opportunity to speak to his CEO when they entered the elevator together. He wished him good morning and then proceeded to introduce himself and explain what he did at the company (‘I work for you in accounts’) and his aspirations for progression in the company.
What do you know? He now works in Finance!!
We can often be scared of hierarchy. I don’t know if I would have the guts to say something like that to my CEO. When I asked him what made him do that, he said ‘Why not?’ What a great question. Why not? If we aren’t promoting ourselves, no-one else will!
So, what is an elevator pitch?
A short statement that can be used to sell yourself to people, including potential employers.
And, why should you have one?
To differentiate yourself! It’s great when networking and gives you a statement you can use to let someone know about you and what you can offer. You never know what opportunities they may have coming up, or who else they might know!
Features of an elevator pitch
- 30 seconds or less
- Clear and easy to understand
- Authentic & real
- Your passions
- Your strengths
- Your values
- What’s different about you
- What you can offer
So, start thinking about what your elevator pitch would be and what you will say next time you’re in the elevator with your CEO or at a networking event with a potential employer. Why? Why not?!
Written by our social media guru, Tracey Jeffery. Make an appointment with Tracey for more information, or book in to one of our workshops.